So Simple
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PRIVACY POLICY

Last Updated: March 21, 2025

© 2025 So Simple. All rights reserved.

1. INTRODUCTION

So Simple Capital Inc. (hereinafter, "So Simple," "we," or "our") is committed to protecting the privacy of our users and clients. This Privacy Policy explains how we collect, use, store, and protect users’ personal information. It also outlines users’ data rights and how they can exercise them.

By accessing and using our services, users agree to the terms of this Privacy Policy. If you do not agree with this policy, we recommend not using our services.

2. INFORMATION WE COLLECT

2.1 Types of Information Collected

We may collect the following types of information:

  • Information provided by the user: This includes data provided when registering, subscribing to services, or contacting us. It may include name, email address, payment information, and company details.
  • Usage data: Information about how users interact with our platform, including account activity, login logs, user settings, and feature usage.
  • Technical data: IP address, browser type, operating system, device information, and other diagnostic data.
  • Data collected through third-party integrations: If the user links their account to external services (e.g., Google, Apple, Zapier), we may receive relevant data based on the user’s configuration.

2.2 Information Sources

We collect information through:

  • Direct user interaction with our platform.
  • Automatic tracking technologies such as cookies and server logs.
  • Authorized integrations with third-party services.

3. HOW WE USE INFORMATION

We use the information collected for the following purposes:

  • Service delivery: To enable platform access, process transactions, and provide technical support.
  • Service improvement: To analyze usage patterns, optimize performance, and develop new features.
  • Security and compliance: To prevent fraud, enhance security, and comply with legal and regulatory obligations.
  • Personalization: To tailor the user experience and provide relevant content.
  • Communications and marketing: To send updates, newsletters, and service-related announcements. Users can opt out at any time.

4. INFORMATION SHARING WITH THIRD PARTIES

We do not sell or share users’ personal information with third parties without consent, except in the following cases:

  • Service providers: We may share data with third parties that help us operate our services (e.g., hosting, payment processors, analytics tools).
  • Third-party integrations: When the user connects their account to external services, we only share the necessary information for integration.
  • Legal compliance: We may disclose information to authorities if required by law or judicial order.
  • Protection of rights: We may share information to protect our rights, safety, or the rights of others.

5. DATA RETENTION AND DELETION

5.1 Retention Period

We retain user information only as long as necessary for the purposes described in this policy. After account or contract termination, data will be deleted within 90 days, unless requested otherwise or legally required.

5.2 Data Deletion

Users can request the deletion of their data through our support channels. However, some data may be temporarily retained for legal or security reasons.

6. DATA SECURITY

So Simple implements physical, administrative, and technical safeguards to protect user data from unauthorized access, loss, or alteration. These measures include data encryption, restricted access, and periodic security audits.

However, users acknowledge that no system is completely secure, and So Simple cannot guarantee absolute security of data stored or transmitted.

7. USER RIGHTS REGARDING THEIR DATA

Users have the following rights with respect to their personal information:

  • Access: Request a copy of their personal data.
  • Correction: Update or correct inaccurate data.
  • Deletion: Request deletion of their data, subject to legal limitations.
  • Restriction: Request limited processing under certain circumstances.
  • Portability: Receive data in a structured, machine-readable format.
  • Objection: Object to the use of data for direct marketing.

To exercise these rights, users may contact us through the channels listed in the Contact section.

8. USE OF COOKIES AND SIMILAR TECHNOLOGIES

So Simple uses cookies and similar technologies to provide, personalize, analyze, and improve the user experience. These tools help us recognize returning users, understand interactions, and deliver customized content.

8.1 What Are Cookies?

Cookies are small text files stored on a user’s device when visiting a website. They allow the website to remember user preferences (e.g., login, language, font size) over time.

8.2 Types of Cookies We Use

  • Strictly necessary cookies: Essential for core platform functionality (e.g., login, session management).
  • Performance/analytics cookies: Help analyze user behavior to improve performance.
  • Functionality cookies: Store user preferences and provide enhanced features.
  • Advertising/marketing cookies: Show relevant ads and track campaign performance. Some may come from third parties.

8.3 Similar Technologies

We may use tracking pixels, web beacons, and local storage to monitor traffic and evaluate communications strategies.

8.4 Cookie Management

Users can accept or reject non-essential cookies. Most browsers allow managing cookie settings, blocking or deleting them. Disabling some cookies may affect platform functionality.

8.5 Third-Party Cookies

External partners may set cookies on our site for added services, analytics, or ads. These parties operate under their own privacy policies.

8.6 User Consent

By browsing our site or clicking “Accept” on our cookie banner, users consent to the use of cookies. Consent may be withdrawn at any time through cookie settings or browser configurations.

9. INTERNATIONAL DATA TRANSFERS

We process and transfer data in accordance with the applicable laws of the user’s country. Below are specific details based on residency:

9.1 If You Reside in California (United States)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), residents have rights including:

  • Know what personal data is collected and how it is used.
  • Access their personal information.
  • Request deletion of their data.
  • Opt out of the sale of data (So Simple does not sell personal data).
  • Be protected against discrimination for exercising privacy rights.

Requests may be submitted via [email protected].

9.2 If You Reside in Mexico

We comply with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP) and recognize ARCO rights:

  • Access: Know what data we have about the user.
  • Rectification: Correct outdated or inaccurate data.
  • Cancellation: Request data deletion if no longer needed.
  • Opposition: Object to certain data uses.

Users may exercise ARCO rights by contacting [email protected].

9.3 If You Reside in Canada

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Users have the right to:

  • Access their personal data.
  • Correct inaccurate or incomplete information.
  • Withdraw consent for processing, where applicable.
  • File complaints with the Office of the Privacy Commissioner of Canada.

Requests can be sent to [email protected].

9.4 If You Reside in Another Country

If local regulations do not apply, we will follow the privacy laws of Mexico or Canada as reference frameworks to safeguard user data. Transfers to countries outside the user’s jurisdiction will include adequate safeguards (e.g., Standard Contractual Clauses).

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time. Users will be notified of significant changes through official channels. The latest version will be published on our website and will take effect on the date of publication.

11. CONTACT

For any questions or to exercise your rights, please contact us at:

12. PROCESSING OF THIRD-PARTY DATA COLLECTED BY OUR CLIENTS

While using our services, clients may collect personal data from third parties (e.g., their own users, employees, or vendors) through our platform. So Simple will treat such data with the same standards set forth in this Policy.

So Simple acts as a data processor in these cases, while the client is the data controller. However, if an individual exercises their privacy rights (e.g., access, rectification, erasure), So Simple will process the request directly without needing to notify the client.

The individual retains full rights over their personal data, and So Simple will fulfill valid requests in accordance with applicable regulations.

Clients agree that So Simple is not obligated to inform them of such requests and is not liable for responding directly to individuals. Clients release So Simple from any claims or liabilities arising from the exercise of such rights.

This ensures So Simple meets its legal and ethical obligations while respecting the rights of data subjects.

This Privacy Policy reflects our commitment to protecting user data and maintaining transparency. By using our services, users acknowledge and accept the terms set forth herein.